This conversation focuses in more detail on the Digital Dealership. The internet and the digitization of our business have changed things dramatically. Mets and I talk about the foundation of our businesses, machinery. The ownership lists and data elements that allow all of us to manage the relationships with our customers. How the internet has evolved over the past sixty years and how most of us have been left behind continuing to do what we have always done. This is the first in an ongoing discussion on "how to" adapt and innovate your way to the "New Reality" in our Industries.
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