The Digital Dealership continues in this Podcast. We review the machine ownership and a better use of information to drive equipment sales. We review Mets' blogs of Self Service and Change or Remain. The conversation points at the next step. The impact of the generational challenges of knowledge/experience and resistance to change. The need to have "employees" who understand and can lead the business to understanding this most important item. This is a Podcast that should not be missed.
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