John Andersen and Ron talk about the changes in information and technology and how it fits into the challenges facing equipment dealers and business system providers with the ultimate end user – the customer.

With the increasing pace of change in technology and communications and artificial intelligence and data analytics something is being left out of the discussions. The end user. The machine operator and the owner of the machine. Who is at the table in discussions about what is needed in technology and information who represents them?  

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